The Export Credit Agency of Kazakhstan, a subsidiary of Baiterek Holding, has launched an international digital platform designed to promote Kazakhstani goods to global markets. The new resource — “Exporter Showcase” — is conceived as a specialized gateway for introducing domestic products to international buyers.
The platform functions as an expanded catalog of “Made in Kazakhstan” products, with its central focus placed squarely on the goods themselves: their specifications, technical characteristics and consumer value. Built primarily for foreign audiences, the portal aims to make Kazakhstan’s industrial and agricultural output easier to discover and evaluate for companies seeking new suppliers.
According to representatives of the agency, the defining feature of the Exporter Showcase is its strict export orientation. The platform’s catalog is organized into five major sectors of the economy: light industry; food and chemical production; agricultural products; metallurgy; and machinery and construction materials.
A built-in search system allows potential buyers to locate products through simple keyword queries. When a user enters a search term, the system generates a list of all relevant offerings within that category from various Kazakhstani manufacturers. Each product listing includes a detailed description and essential technical specifications, while also allowing users to move instantly from the product page to the profile of the producer behind it.
“Only verified manufacturers are presented on this portal — companies that have undergone due diligence by our agency,” said Madina Yerzhanova, Deputy Chairwoman of the Management Board of the Export Credit Agency of Kazakhstan. “The ‘Verified by ECA’ status serves as a mark of reliability, reducing risk and strengthening trust in interactions between Kazakhstani exporters and overseas buyers.”
The Exporter Showcase is intended to serve as a digital bridge linking Kazakhstan’s business community with international markets. By simplifying the search for suppliers and increasing the visibility of domestic brands abroad, the initiative aims to broaden the global presence of the country’s non-resource exports.
The project forms part of the broader strategy of the Baiterek Holding to support the expansion of non-commodity exports and accelerate the digitalization of foreign trade.
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